Advertising

Advertising is a crucial component of the entertainment industry fraught with a bevy of legal hurdles. With online advertising becoming more commonplace, those legal hurdles have only increased, requiring advertisers to look even more towards the counsel of law firms like Jackson Walker, which has a strong working knowledge of the advertising industry and its relationship to businesses operating within (or even outside) the entertainment industry.

Representative services provided include:

• Acquisition and clearance of content rights for advertisements


• Preparation and negotiation of various advertising, endorsement and sponsorship agreements


• Pre-publication review of print, television and online advertisements


• Counsel advertisers about compliance with the advertising rules and regulations of agencies like the Federal Trade Commission


• Counsel advertisers about the various federal and state laws affecting the advertising industry, such as the Lanham Act, the deceptive trade practices acts of the various states, and the implications of the First Amendment upon commercial speech


• Prosecute and defend against claims of unfair competition, including trademark infringement and dilution, the unauthorized commercial use of a person's name and likeness (i.e., the so-called "right of publicity"), deceptive advertising, product disparagement, defamation and business disparagement, and unauthorized endorsements and sponsorships

Representative clients include:

• Advertisers
• Advertising agencies

Please contact one of our entertainment law practitioners for more information.