Advertising is a crucial component of the entertainment industry fraught with a bevy of legal hurdles. With online advertising becoming more commonplace, those legal hurdles have only increased, requiring advertisers to look even more towards the counsel of law firms like Jackson Walker. Our attorneys have strong working knowledge of the advertising industry and its relationship to businesses operating within (and outside) the entertainment industry.

Representative clients include:

  • Advertisers
  • Marketing firms
  • Advertising agencies

Practice Category

  • Preparation and negotiation of various endorsement, sponsorship, and branded entertainment agreements
  • Preparation and negotiation of various event marketing agreements
  • Pre-publication review of print, television, and online advertisements
  • Counsel advertisers about the various federal, state, and industry laws, rules, and regulations affecting the advertising industry, such as the Lanham Act, the rules and regulations of the Federal Trade Commission, and the implications of the First Amendment upon commercial speech
  • Counsel clients about the various legal issues impacting their social media efforts
  • Litigation of advertising-related claims, including unfair competition, trademark infringement and dilution, copyright infringement, violation of the right of publicity, deceptive advertising, deceptive trade practices, disparagement, and defamation

Practice Category