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Barbara Bell Malin

Barbara Bell Malin

Chief Business Development & Marketing Officer, Dallas
214.953.6106
bmalin@jw.com
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Biography Recognition & Accolades Publications & Speeches Community Involvement
Barbara Bell Malin

Barbara Bell Malin

Chief Business Development & Marketing Officer, Dallas
214.953.6106
bmalin@jw.com
Email LinkedIn vCard Print
Recognition & Accolades Publications & Speeches Community Involvement

Biography

Barbara Bell Malin serves as the Chief Business Development & Marketing Officer at Jackson Walker. She collaborates with firm leadership and her team of client development, communications, events, and marketing technology professionals to design and implement go-to-market strategies that prioritize client service and satisfaction. As part of her role, she co-leads Jackson Walker’s emerging technologies group.

Since joining Jackson Walker in 2016, Barbara has been instrumental in designing and executing the firm’s business development and marketing communications initiatives. Her responsibilities encompass practice planning, business and market intelligence, client development, public relations, strategic communications, and brand management. Under her leadership, Jackson Walker has seen consistent revenue growth. Barbara is dedicated to advancing the firm’s belonging and inclusion initiatives and pro bono service goals as a critical component of Jackson Walker’s business strategy.

Barbara’s approach to business development and marketing is deeply informed by her background as a practicing attorney, which includes extensive trial and appellate work. After graduating from law school, she served as a judicial clerk to the Honorable Sidney A. Fitzwater of the United States District Court for the Northern District of Texas.

Barbara is a member of the firm’s business professional leadership team and serves on the Business Development Committee for Jackson Walker’s international network, Globalaw.

Education

  • J.D., magna cum laude, SMU Dedman School of Law
  • B.S., Commerce & Business Administration, summa cum laude, The University of Alabama

Bar Admissions

  • Texas

  • CMO of the Year Award, Legal Marketing Association Southwest and West Regions, 2024
  • Your Honor Award – Marketing Technology Campaign for Cross-Departmental Industry Mapping Project, Legal Marketing Association Southwest and West Regions, 2024
  • Your Honor Award – Diversity & Inclusion Campaign for Bringing Diversity and Inclusion Into Focus: A New Perspective on What it Means to Be “Texas Strong,” Legal Marketing Association Southwest Region, 2020
  • Your Honor Award – Communications: Media Relations/PR for Hurricane Harvey Update and Resources Campaign, Legal Marketing Association, 2018

  • “Growth & Gratitude: Part 3 – CMO Series Podcast Thanksgiving Special, Charlotte Knight, Sonali Badul,” Passle CMO Series Podcast (2024)
  • “CMO Series REPRESENTS – Embracing Equity: The Role of Mentorship in Professional Services Marketing,” Passle CMO Series Podcast (2023)
  • “Calibrating BD Strategies to the Economy,” PipelinePlus Webinar (2023)
  • “The Geek in Review Ep. 82 – Law Firm Culture and Marketing, and How to Market Law Firm Culture – Barbara Malin and Jennifer Johnson,” 3 Geeks and a Law Blog (2020)
  • “The Law Firm CMO Perspective on COVID-19 & Beyond,” Attorney At Law Magazine (2020)
  • “From Pandemic to Plan: Your Law Firm’s COVID-19 Recovery Strategy,” Good2bSocial Podcast (2020)
  • “Marketing During a Pandemic | How Will marketing Evolve After COVID,” Attorney At Work (2020)
  • “Anatomy of a Successful Bio-Driven LinkedIn Campaign: Meet Jackson Walker,” Attorney At Work (2019)
  • “Market Leaders Podcast Episode 32: “Helping Lawyers Understand the BD Process” with Barbara Malin,” Market Leaders Podcast (2018)
  • “Law Firm CMOs: What’s Behind Us and What’s Next? CMO Leadership,” Strategies: The Journal of Legal Marketing (2018)

  • Globalaw, Business Development Committee, 2020-Present
  • Legal Marketing Association, Professional Advocacy Committee, 2020-Present
  • Legal Marketing Association Southwest Region, LMANext Program Mentor, 2022-Present
  • Women in the Know, Executive Board Member

Recognition & Accolades

  • CMO of the Year Award, Legal Marketing Association Southwest and West Regions, 2024
  • Your Honor Award – Marketing Technology Campaign for Cross-Departmental Industry Mapping Project, Legal Marketing Association Southwest and West Regions, 2024
  • Your Honor Award – Diversity & Inclusion Campaign for Bringing Diversity and Inclusion Into Focus: A New Perspective on What it Means to Be “Texas Strong,” Legal Marketing Association Southwest Region, 2020
  • Your Honor Award – Communications: Media Relations/PR for Hurricane Harvey Update and Resources Campaign, Legal Marketing Association, 2018

Publications & Speeches

  • “Growth & Gratitude: Part 3 – CMO Series Podcast Thanksgiving Special, Charlotte Knight, Sonali Badul,” Passle CMO Series Podcast (2024)
  • “CMO Series REPRESENTS – Embracing Equity: The Role of Mentorship in Professional Services Marketing,” Passle CMO Series Podcast (2023)
  • “Calibrating BD Strategies to the Economy,” PipelinePlus Webinar (2023)
  • “The Geek in Review Ep. 82 – Law Firm Culture and Marketing, and How to Market Law Firm Culture – Barbara Malin and Jennifer Johnson,” 3 Geeks and a Law Blog (2020)
  • “The Law Firm CMO Perspective on COVID-19 & Beyond,” Attorney At Law Magazine (2020)
  • “From Pandemic to Plan: Your Law Firm’s COVID-19 Recovery Strategy,” Good2bSocial Podcast (2020)
  • “Marketing During a Pandemic | How Will marketing Evolve After COVID,” Attorney At Work (2020)
  • “Anatomy of a Successful Bio-Driven LinkedIn Campaign: Meet Jackson Walker,” Attorney At Work (2019)
  • “Market Leaders Podcast Episode 32: “Helping Lawyers Understand the BD Process” with Barbara Malin,” Market Leaders Podcast (2018)
  • “Law Firm CMOs: What’s Behind Us and What’s Next? CMO Leadership,” Strategies: The Journal of Legal Marketing (2018)

Community Involvement

  • Globalaw, Business Development Committee, 2020-Present
  • Legal Marketing Association, Professional Advocacy Committee, 2020-Present
  • Legal Marketing Association Southwest Region, LMANext Program Mentor, 2022-Present
  • Women in the Know, Executive Board Member
  • Business Professionals

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