Wade Cooper Shares How Texas Strategy Boosts Jackson Walker's Niche in Legal Market


For Texas-based law firm Jackson Walker, 2017 was the best year yet for recruitment and gross revenue. As mergers continue on an upward trend and competition for both legal talent and business builds in 2018, the Firm remains rooted in Texas while expanding its comprehensive services to clients around the globe. Managing Partner Wade Cooper shared insights with Law360 and The Texas Lawbook about Jackson Walker’s place in the booming legal market.

As national firms look to expand their operations in Texas, Jackson Walker possesses a niche position as a firm with partners who have experience and skills exclusive to Texas while working within practice groups that are national and international in scope.

“In our view, the market is clearing out the underbrush where we specialize,” Wade told The Texas Lawbook’s Mark Curriden. “Those new firms are going to raise rates and they will have firm leaders in other states that the Texas lawyers never see and that opens the door for firms like ours.”

Rather than establish offices outside of the state, the Firm capitalizes on Texas’ low overhead to keep rates competitive, permit alternative fee structures where appropriate, and still offer attractive compensation packages to recruit and maintain a solid bench of seasoned attorneys.

“At the end of the day, Texas is a dynamic, growing place. People want to be here.”

To read what Wade had to say about the recent wave of mergers in Texas, view Law360’s “Texas Firms See Opportunity In Shunning Merger Frenzy.” For details about Jackson Walker’s record year for finances in 2017, read The Texas Lawbook’s “Corporate Law Firms in Texas Made a Record $5.65B in 2017.” To learn about Jackson Walker’s increase in recruitment and gross revenue, check out “Texas Legacy Firms Search for Growth – or At Least Stability.” For more insights about Jackson Walker’s Texas-based strategy, see “Four Corporate Law Firms Bet on Texas… and Only on Texas.”


Meet Wade

Managing Partner C. Wade Cooper began his practice with Jackson Walker in 1981 and established the Austin office in 1997. Wade handles substantial commercial litigation, arbitration, and bankruptcy matters in Texas and across the United States. His clients include data center REITs, oil and gas companies, telecommunications carriers, national banks, and technology companies.

Meet JW

Founded more than 130 years ago, Jackson Walker has played a vital role in the growth and development of Texas business. Today, with more than 375 attorneys across seven Texas offices, our attorneys represent Fortune 500 companies, multinational corporations, major financial institutions, insurance companies, and a wide range of public companies and private businesses around the globe. While Jackson Walker proudly calls Texas home, our attorneys are licensed throughout the U.S. and have experience in developed and emerging markets worldwide. The Firm is ranked nationally in 27 practice areas in the U.S. News’ “Best Law Firms” rankings, has 12 Chambers USA-ranked practices, and was recognized in the BTI Client Service A-Team list in 2017.