Jackson Walker Recognized in “BTI Brand Elite” for Client Recommendations

April 30, 2014 | Spotlight



For the second straight year, Jackson Walker was named a “Client Recommendations Leader” by The BTI Consulting Group, Inc., based on unbiased, direct feedback from interviews with corporate counsel at more than 3,700 of the world’s largest and most influential companies.

In the recently released report, BTI Brand Elite 2014: Client Perceptions of the Best-Branded Law Firms, Jackson Walker ranked among the top 10% of firms that clients most often recommend first to peers and colleagues. Corporate counsel also identified Jackson Walker as demonstrating several of the key brand differentiators in the survey, which included innovation, accomplishments in client service, bet-the-company work, and premium value, among others.

The BTI Consulting Group, based in Wellesley, Mass., is the leading provider of strategic market research to law firms and professional services firms. Jackson Walker uses BTI’s research to improve client service and establish benchmarks and best practices to drive performance. In addition to its ranking in the BTI Brand Elite, Jackson Walker has performed well in a number of the research firm’s independent surveys over the past several years.