Jackson Walker Included in BTI Brand Elite 2018


Jackson Walker joins the top 15 percent of law firms ranked in the BTI Brand Elite 2018: Client Perceptions of the Best-Branded Law Firms by The BTI Consulting Group. Inclusion is the direct result of a specific unprompted client citation and is based on how a firm uses technology in new ways to add value. This year, the report derives from over 686 in-depth interviews with legal decision-makers at organizations with at least $1 billion in revenue to determine the strength of a law firm’s branding.

While conducting interviews between February 2016 and January 2018, the BTI research team examined how the nine following elements associated with a strong brand influenced the client’s decision to select, consider, and hire a law firm.

Nine elements associated with a strong brand

To ensure independent and unbiased research, BTI relied on top-of-mind awareness and asked open-ended questions that did not mention any law firms by name. The research was sponsored solely by BTI. No law firm or attorney could submit nominations or provide client names to BTI, and no firm paid to be included on the list.

Founded in 1989, BTI provides strategic research on how clients acquire, manage, and evaluate their professional service providers. The company conducts independent benchmarking, awareness, and client satisfaction research for organizations around the world. In 2008, BTI launched the first brand valuation study of law firms to link a law firm’s brand to its business results. Through the BTI Brand Elite report, the company brings together market, brand, competitor, and financial data to help law firms assess their brand performance against competitors, identify areas for improvement, and quantify the financial influence of investing in a firm’s brand.

BTI also recognized Jackson Walker in its BTI Client Service A-Team 2018 list. Using insights from 350 interviews with legal decision-makers around the world, the survey reports which law firms are recognized for consistently providing “the absolute best” client service.


Meet JW

Founded more than 130 years ago, Jackson Walker has played a vital role in the growth and development of Texas business. Today, with more than 350 attorneys across seven offices, our attorneys represent Fortune 500 companies, multinational corporations, major financial institutions, insurance companies, and a wide range of public companies and private businesses worldwide. While Jackson Walker proudly calls Texas home, our attorneys are licensed around the U.S. and have experience in developed and emerging markets worldwide. The Firm is ranked nationally in 26 practice areas in U.S. News/Best Lawyers’ “Best Law Firms” Guide, has eight Chambers USA-ranked practice groups, and has been recognized among The BTI Consulting Group’s BTI Brand Elite for the five years running.


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