After watching their teenage sons play video games for hours into the night during the COVID-19 pandemic, Chrystal and Ivan Baeza decided it was time to redirect their energies into a creative project. From there, Haphazard Nation was born, and the family devised a series of comic book adventures and merchandise based on their sons’ gamer tag names, Razor Bear and Zombie Monkey.
Before these heroes could be introduced to the world, the budding entrepreneurs faced some legal questions. How should they set up their company? What about intellectual property rights? With these questions in mind, Chrystal turned to the team at Jackson Walker for help.
At the helm was Natalie M. Kosydar as she helped form the business entity Morado LLC, strike an agreement with an illustrator to bring the comics to reality, and finalize the terms of service—aided by Eric Wong. For questions related to intellectual property, Sara K. Borrelli advised Chrystal on branding, copyright, and trademarks. John M. Jackson provided counsel on privacy-related issues and drafted the privacy policy.
“Chrystal Baeza has big plans for the Haphazard brand. She has a cool story, and we are happy to help her and her family bring their idea to life,” Natalie said. “This representation goes to show that Jackson Walker values clients of all sizes, from early-stage companies to large corporations.”
Since Morado LLC was formed, the Haphazard Nation website went live and the family’s first comic book, Haphazard – The Explosion, has been published.
To read the Baeza family’s story, view the press release “Fun Family Project Leads to Successful Publication of Comic Book.”
Meet JW
Since Jackson Walker’s founding in 1887, our attorneys have represented some of the most influential companies and business leaders in the world. Today, we remain firmly rooted in Texas while serving clients around the globe. With more than 400 attorneys across seven offices, we are the fourth-largest firm in the state and have been recognized by Law360 as a “Texas Powerhouse” and an “elite law firm” that regularly provides counsel to industry-leading clients on highly complex transactions ranging from millions to billions. To explore the Firm’s experience in mergers, acquisitions, dispositions, joint ventures, and other strategic alliances, visit the Corporate & Securities practice page.
