Digital

Jackson Walker represents companies through the twists and turns of acquiring, distributing, protecting, marketing, and monetizing their content in the digital realm. The adage “content is king” is truer now more than ever with the advent of “new media” (or as we like to call it, “digital”). Our attorneys help assess, create, and implement winning legal solutions for clients in furtherance of their online, e-commerce, social media, digital marketing, digital distribution, and digital rights management strategies.

Stacy Allen
Stacy Allen

Partner, Austin
512.236.2090

Serene W. Ateek
Serene W. Ateek

Associate, Dallas
214.953.5833

Shelisa E. Brock
Shelisa E. Brock

Associate, Dallas
214.953.6058

Jennifer A. Bryant
Jennifer A. Bryant

Senior Counsel, Houston
713.752.4211

Amanda L. Bush
Amanda L. Bush

Of Counsel, Austin
512.236.2015

Carl C. Butzer
Carl C. Butzer

Partner, Dallas
214.953.5902

Stephanie L. Chandler
Stephanie L. Chandler

Partner, San Antonio
210.978.7704

John K. Edwards
John K. Edwards

Partner, Houston
713.752.4319

Luke J. Gilman
Luke J. Gilman

Partner, Houston
713.752.4350

Joel R. Glover
Joel R. Glover

Associate, Houston
713.752.4226

Justin V. Lee
Justin V. Lee

Associate, Dallas
214.953.6072

Taylor McDowell
Taylor McDowell

Associate, Austin
512.236.2225

David T. Moran
David T. Moran

Partner, Dallas
214.953.6051

David C. Myers
David C. Myers

Partner, Dallas
214.953.6036

Valery Piedra
Valery Piedra

Associate, Houston
713.752.4294

Jessica Schwartz
Jessica Schwartz

Associate, Dallas
214.953.5983

Devanshi Somaya
Devanshi Somaya

Associate, Dallas
214.953.5873

Paul C. Watler
Paul C. Watler

Partner, Dallas
214.953.6069

Eric Wong
Eric Wong

Associate, Dallas
214.953.6116

  • Advise on monetizing, marketing and protecting creative content on the web and social media platforms, including Facebook, Twitter, Pinterest, Instagram, TikTok, YouTube, Twitch, IGTV, and more
  • Provide counsel on B2C and B2B e-commerce, including the transition to a digital supply chain
  • Negotiate complex digital media and technology agreements
  • Advise on compliance issues involving data privacy (e.g., GDPR, CCPA, COPPA), website accessibility (e.g., ADA accessibility, and WCAG 2.1), and online advertising
  • Provide counsel on data security issues
  • Review digital advertising and promotions
  • Advise on social media compliance issues, including Federal Trade Commission (FTC) advertising disclosure guidelines for endorsements, testimonials, and social media influencers
  • Advise on digital entertainment subscription and payment systems
  • Advise on fair use and other copyright issues for images, videos, music, and other content, including Digital Millennium Copyright Act (DMCA) registration and take-downs
  • Negotiate and draft agreements to govern web and app activities, including Terms of Service (TOS), End User License Agreements (EULA), Privacy Policies, Security Policies, Subscription / Auto-renewal Agreements, and Distribution Agreements
  • Prepare Official Rules for, and advise on, sweepstakes, contests, and prize giveaways
  • Assist with due diligence efforts in the purchase, sale, or license of digital assets and social media brands
  • E-Commerce

    Our attorneys work with online retailers to prepare, implement, and problem solve terms, conditions, and data privacy policies and practices with an eye towards complying with the laws of today and helping avoid liabilities of tomorrow.

  • Social Media

    We provide guidance to advertisers and other clients on a range of issues related to social media marketing, compliance, and intellectual property considerations such as copyrights, trademarks, privacy and publicity rights, and advertising law.

  • Digital Marketing

    Our attorneys have years of experience providing advice on marketing campaigns and promotions on the web and through social media. Clients turn to us for guidance on digital marketing issues related to advertising, compliance, user-generated content, and privacy. As influencers have become trusted sources of insight, our attorneys have worked with advertisers to form effective strategies and agreements to ensure that influencer campaigns are carefully vetted, comply with regulations on transparency, and mitigate risks. Our attorneys have also worked with online influencers to negotiate campaigns, navigate regulatory issues and more.

  • Digital Rights Management

    Our attorneys have helped clients strategize and implement digital rights management (DRM) strategies to track and combat piracy and reduce unauthorized uses of their content online.

  • Content Distribution, Streaming, and OTT Platforms

    With advances in mobile technology and the rise of streaming video, live streaming, OTT platforms, and podcasting, we have worked with clients to determine effective strategies for content distribution and licensing, and the protection and exploitation of content across all digital media and platforms.