Jackson Walker advised KEEPS Corporation, the provider of North America’s premier automotive service and parts analytics and pricing optimization system, on a minority recapitalization through an equity investment from SSM Partners, a Memphis-based private equity firm focused on growth companies.
KEEPS Corporation provides technology solutions designed to save management time and improve profits for automotive service operations. Through its subsidiary Dynatron Software, KEEPS helps auto dealerships optimize their service pricing, sell more to existing customers, and increase awareness among prospective customers.
“In spite of the challenges created by the global pandemic, KEEPS was able to offer its service center customers a compelling value proposition that resulted in 2020 revenue growth of 35% over 2019,” KEEPS CEO Leigh Silver said in the January 6, 2021, announcement.
San Antonio partner Stephanie L. Chandler, who led the Jackson Walker team handling the transaction, said, “We were honored to advise KEEPS on this transaction, which will help them continue their expansion, accelerate their innovation, and invest in sales and marketing.”
In addition to Stephanie, the team included James M. McDonough, John D. Wittenberg, Nathan T. Smithson, Brit Nelson, and Erik S. Romberg, with assistance from Arturo Cavazos, Ryan K. Holm, Serene W. Ateek, Alyca Riley Garrison, and Kameron Dodge.
Founded in 1887, Jackson Walker continues to advance the world of business by helping companies of all sizes navigate today’s increasingly complex, interconnected legal landscape. With more than 400 attorneys across seven offices, we are the third-largest law firm in the state and have been recognized by Law360 as a “Texas Powerhouse” and an “elite law firm” that regularly provides counsel to industry-leading clients. To explore the Firm’s experience in private equity transactions, mergers, acquisitions, and other highly complex transactions, visit the Corporate & Securities practice page.